art12012222

art12012222 Martin lizamaNovember, 10, 2014IntroductionFor this paper I have chosen to write about Jacopo Tintoretto painting called "The Origin of the Milky Way". The painting is currently in the National Gallery in London. The reason I picked to write about this one in particular is, I'm really fascinated with Greek mythology. I went online and visited a lot of websites with different kinds of art that had to do with Greek mythology, Out of all the paintings this one really caught my eye. I think it had to do with the colors they really pop out. The painting is well done and has already become one of my favorites. I have taken the virtual tour online and it looks really nice, I hope one day I get lucky enough to go see the original in person, and witness its close details, and well used mixture of colors.When I first saw this painting I really wanted to know the story behind it. Greek mythology always has its stories, I find them interesting. I decided to go out and find the story behind Jacop o Tintoretto's painting.Name: The origin of the Milky WayArtist: Jacopo TintorettoDate/ Location: 1575, National Galley LondonJacopo Tintoretto was an Italian painter born 1518 a notable exponent of the Renaissance school. Tintoretto's family name was Robusti, but it later changed when he took his father's profession of dyer which is tintore in Italian. That is where the name Tintoretto comes from. He is the eldest of 21 children. As a kid his father noticed his skill for painting, and took him to studio of Titian to see how far he could be trained to become an artist. Tintoretto's spent most of his life in Venice. He was mostly influenced by...

Avoid Gratuitous Capitalization

Avoid Gratuitous Capitalization Avoid Gratuitous Capitalization Avoid Gratuitous Capitalization By Mark Nichol As an editor, I devote much of my time and energy to helping a writer bring out the best in his or her prose, but a lot of effort also goes into minor but nagging errors unnecessary capitalization among them. Long after the Roman alphabet was developed, only one form existed: the capital form. Along the way, a parallel form, known as lowercase developed. (The term lowercase derives from the fact that stamps for printing letters using this style were kept in rows of cases located below those housing the uppercase, or capital, letters.) Now, capital letters are used in a limited number of functions: primarily, for the first letter of the first word in a sentence or of a proper noun, and for denoting acronyms and initialisms. Unfortunately, many amateur writers, and a number of professionals, clutter their writing with gratuitous capitalization because of a misunderstanding of or a disregard for orthographic conventions. For example, many people do not realize that when the name of an entity such as an organization is reduced to one word, that word is generally treated without initial capitalization, as in â€Å"the association† (not â€Å"the Association†) as shorthand for â€Å"the American Automobile Association.† One complication is something that can be blamed on institutional pride, as when a university’s literature describes how â€Å"the University’s student-life environment is very rich† or on corporate branding efforts, as in â€Å"the Company is here to serve your needs.† Such gratuitous capitalization is entrenched in traditional legal writing (for example, â€Å"the Plaintiff’s claim is upheld†), but both in that context and in general prose it is distracting. Whenever you’re tempted to capitalize a word, specific to your field of interest or endeavor, that is not a proper noun, check its treatment in the lay literature books, nonscholarly periodicals, newspapers, and websites. Often, you’ll find that the word is treated generically, and I hope that you’ll realize that unless the word is strictly a proper noun, there’s no justification for aggrandizing it with an initial capital letter. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:How to Format a US Business LetterThat vs. WhichTypes of Plots

The Causes and Impact of the Aryan Migration to India Research Paper

The Causes and Impact of the Aryan Migration to India - Research Paper Example A number of them have gone to Greece and some others to Iran and Afghanistan. From the eastern parts, the Aryans moved to India. The complete process of the Aryan migration has happened between BC 2000 to 1500. â€Å"In the later 20th century, ideas were refined, and migration and acculturation were seen as the methods whereby Indo-Aryans spread into northwest India around 1500 BC. These changes were thought to be in line with changes in thinking about language transfer in general, such as the migration of the Greeks into Greece (between 2100 and 1600 BC), or the Indo-Europeanization of Western Europe (between 2200 and 1300 BC)† (Indo-Aryan Migration para. 2). Aryans are arrived India from the North West side and firstly settled in the territories among the branches of the River Indus. So that there we can see in excess of 1200 such kind of migrant Aryans. One of the highest Civilizations that we can see in the period of 3000 to 1500 BC is the Indus Valley civilizations. Aryan s launched a social caste scheme and that is called as the Varna Vyastha which separated the citizens into 4 groups, that are, Brahmin, Vaishya, Kshatriya and   Shudra.    Causes of Aryan migration to India: There are many causes to migrate Aryains to India. Main causes of Aryan migration to India included the fall in temperature, the stress applied by the yellow-skinned ethnic groups in the north areas and scarcity of food. â€Å"The main thrust of Aryan migration was probably south of the terai region where the tributaries of the river Ganga must have dwindled to the point that they could be easily crossed and where the dry forest could be burned down† (Kulke & Rothermund). The Agni, Aryan fire god was credited with the achievement of colonizing this earth for the Aryans. They closed at the river Gandakk which goes in the plains north of current Gorakhpur and links the Ganga. Unlike the extra tributaries additional to the west, this river looks to have been still comple te of good water for the reason that the Aryans named it sadanira and their blessed texts statement that the land beyond was swampy. Only some audacious pioneers crossed the gandak in due course with no the support of Agni. With the development of royal power in the Aryan kingdoms to the west of the river gandak, escape to the unrestrained east may have been attractive to those Aryans who favored the more democratic tribal organization of previous times to the double tutelage of kings and their Brahmin priests. In the end, Brahmins also crosses the waterway gandak and were greeting there if they did not maintain on subverting the tribal organization by consecrating kings everywhere. â€Å"Aryan culture is a development of the Indus valley culture whose language belongs to the indo European family, possibly spoken in the region as far back as the Neolithic period, in interaction with Dravidian culture† (Flood 31). Impact of Aryan Migration to India:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Ar yan migration to India created lot of impact to the Indian culture. Many of the scholars made so many arguments regarding the migration of Aryans to India. â€Å"There are several possible arguments against the idea of Aryan invasions. According to the invasion theory, the Aryans were a group of primitive nomads who came out of Central Asia with chariots, iron weapons, and superior battle tactics; and thus overthrew the Indus

Isabel Allendes An Act of Vengeance and Zora Neale Hurstons Sweat Essay

Isabel Allendes An Act of Vengeance and Zora Neale Hurstons Sweat - Essay Example Both Isabel Allende’s An Act of Vengeance and Zora Neale Hurston’s Sweat address the theme of feminine vengeance. Despite the fact that the approaches employed by the female main characters to vengeance varying, it is important to note that one of the most underlying similarities between the two short stories is the issue of female empowerment in a society that is mostly dominated by the male. The author makes the story incredibly dramatic mainly brought out at the moment where Dulce Rosa’s father not only realizes that his friends have fallen, but that he is also forced to kill his daughter in order to spare her from men like Cespedes. The author has been successful in presenting this as not only unexpected, but also quite heartbreaking. The author has also been successful in balancing out the different emotions in the story and has most importantly been able to ensure that the audience does not feel melodramatic. Additionally, the use of imagery has been succes sful though not subtle especially at the moment where the author presentsthe image of Dulce Rosa shedding the shreds of her bloodied gown and consequently immersing herself in the water which makes her come out clean. This is a clear representation of both rebirth and baptism. Additionally, the act of holding her dying father is a clear manifestation of transformation from a girl to a woman. The author, Dulce Rosa, in the An Act of Vengeance holds not only the power of her independence, but also the power of self-sufficiency. Despite the neighbors making suggestions about her â€Å"going to live with her godmother in a different town where her story is not known after being raped† (23), Dulce Rosa opts to stay behind and instead build a life that is comfortable out of the ruins left of her fathers house. In Sweat, Delia is also presented as a strong woman who holds the economic power in her relationship with her unemployed husband. Delia still finds much comfort in the home b ought by her despite the abuse and infidelity of his husband. Delia stands her ground even when her husband, Sykes, tries to get her to leave her house to enable him move in with his mistress. She further stands her ground and leaves the husband to die from the snake bite that had earlier been meant for her. It is evident that vengeance by Delia is a decision not aimed at helping Sykes when the opportunity arises, but rather a decision that is aimed at causing Sykes direct harm herself. In An Act of Vengeances, Dulce Rosa was quite determined to kill Tadeo as a revenge for the death of her father. However, there is a twist when she later realizes that what she feels for Tadeo is love, hence making him torn between marriage and murder which are in real sense the two male expectations. Dolce Rosa later opts to kill herself instead of playing into either of these stereotypically male solutions. Her death leads into Tadeo losing all the hope he had for both love and redemption in his li fe. While the vengeance of Dulce Rosa leaves Tadeo alive, the vengeance by Delia leaves Sykes dead. These examples of feminine Vengeance is an indication of overlapping of the

Ariel case study Essay Example for Free

Ariel case study Essay Case analysis: Statement of problem: 1. First of all Martin have to find out if the company should improve the equipment. 2. If they decide to improve, then, which currency should they make the purchase in? 3. How can they calculate what their expected rate of return at the most certainty? Analysis: The general question is if the company should make the improvement or not, and if they do (assuming the project is beneficial) which currency will give the highest profit? Since it is calculated that the cost will drop when implementing the new equipment, we assumed that the cash flow equals the difference between the two figures. The NVP is 2,960,532 pesos, but Martin wanted to know whether to make the investment in Euros or Pesos. When we calculated the NPV in euros we can use two different approaches. You can find the NPV (Euro) by either translate NPV (Peso) by dividing it by 15,99. However, the better solution is to use the expected future spot rate on every cash flow, because this estimate is more accurate. Inflation rate is important to look at because, if the inflation rate changes, the NPV also changes and that will effect their decision. So, they have to consider the risk of inflation changes. If the inflation rate drops to 3% in Mexico, the purchase in Euros is more profitable, because the Peso is strengthened. Another variable to consider when deciding between Euros and Pesos is the risks concerning prediction of future currency rates. The short-term exposure, long-term exposure, the political risk and translation exposure could all affect the inflation. Recomendations : The company should go through with the project, because the net present value is positive. However, they should choose which currency to purchase the equipment in carefully, due to the uncertainty of the exchange predictions. They need to take all the risks into account.

Wal-Mart Essay -- Chain Stores Wal-Mart Sam Walton Essays

Wal-Mart Wal-Mart started out as a five and dime store by Sam Walton back in the 1950’s in Rogers, Arkansas. From those humble beginnings, Wal-Mart is now the world’s largest corporation passing the likes of U.S. Steel & GM with over $256 Billion in sales for one year announced at an annual stockholders meeting. What makes Wal-Mart so successful? The rise of technology and the explosion of the global economy, coupled with the effort of keeping prices as low as possible has propelled the conglomerate into becoming the world leader in logistics. They were one of the first to understand the power of the barcode. They also shifted the industry from ‘Push’ to ‘Pull’ production, meaning retailers would decide what and how much a manufacturer should produce. Due to the power possessed by Wal-Mart, other companies and suppliers have set up satellite offices around their corporate headquarters in Bentonville, Arkansas. Rubbermaid, stationed in Wooster, Ohio, wasn’t well known until their variety of products donned the shelves of Wal-Mart. In 1994, they were voted as the most admired company in America for its quality due largely to its partnership with Wal-Mart. Raw materials among other materials of production increased for Rubbermaid which meant a price increase to all of its retailers. Wal-Mart wouldn’t accept the price increase and subsequently dropped a number of Rubbermaid products, which began the decline for the company. Newell, a rival, bought out Rubbermaid for...

Marketing In Primark Essay

1. Introduction Primark, after launching in Ireland in 1969, has owned over 270 stores in some Europe countries. For international expansion strategy, Primark has planned to open big store in US in 2015. This paper will focus on situation analysis and competitive analysis to understand external and internal environment and understand their resources and power. Basing on these understandings, there is the suggestion for Primark in aspect of marketing strategies to build and develop Primark in US market which is the excellent fashion destination in the globe 2. Situation analysis 2.1. Internal analysis 2.1.1. Vision Primark’s vision is to offer customers products which are combined by three factors such as the high level of quality, updated fashion and value for value prices 2.1.2. Mission Primark mission statement is â€Å"To supply quality clothing at prices perceived  to offer real value†. This brand is the representative of Associates British Foods (ABF) and was launched in Ireland in 1969 under the first name of Penny’s. With its mission of operation, Primark is considered the typical feature of trendy fashion store in Europe because it has offered the trendy clothing with the low price. As stated by Conti (2014), targeted customers of Primark are bargain hunters who want to buy good products with reasonable price. Basing on mission statement, Primark defines its detailed mission with some characteristics such as the efficiency of product outsourcing, simple design of products, the use of local materials, the focus on popular size, un-heavy advertising spending. 2.1.3. Objectives (S.M.A.R.T ) To pursue and achieve above mission and vision, Primark defined its objectives. The first objective is to achieve like-for-like growth through the focus on purchasing increase, merchandise and the creation of exciting places as retail stores. Secondly, to target the increasing number of customers, Primark’s objective is to increase the selling space both domestically and internationally. Thirdly, in double with the update of latest fashion, Primark focuses on offering customers the wide range of products from men and women fashion to accessories and kids (Annual report, 2013) 2.1.4. Strategies (S.T.P ) Customers are defined as the people who bring the revenue for the corporate and brand position is identified basing on the targeted customers. Hence, strategies to attract customers and build brand position are focused by companies. With the increasing number of corporate recently, companies have leveraged GE/McKinsey model as the tool of competitive analysis, even in consulting companies (McKinsey & Company, 2008; Chakravarthy & Henderson, 2007). This model is used to identify brand position in comparison with others. In the situation of Primark, Primark brand position is identified in the following GE model which is considered the support for decision making basing on product portfolio and competitive analysis. In the fashion industry, internationalization and diversification strategies are identified with the understanding of the number of products and brands in the portfolio. In details, Primark has high level of industry attractiveness and strong business unit (Figure 1, p. 2) Figure 1: GE model in Primark Business Unit Strength High Medium Low Industry Attractiveness High PRIMARK Medium Low According to GE model (Porter, 1982; Abell & Hammond, 1986), industry attractiveness is analyzed through some features such as market growth rate, market size, demand, the industrial profitability, competitors and international opportunities. (Table 1, p. 2) Table 1: Industry Attractiveness of Primark (this should be micro environment) Features Level Explanation Market growth rate High As stated by Keller et al (2014), there will be the growth of global fashion industry at two-digit percent, especially from emerging countries in the period of 2014 and 2020 Market size High The market size has grown basing on some trends such as The evolution of buying power on Asian customers who have moved to middle class. Moreover, they also define clothing as the way to impress and show their lifestyle There is the increasing demand of travelling and shopping Market size: 192,334 million of Euro in 2013 with the market size growth of 2.75% in comparison with 2011 (Fashionbi, 2013) Customer demand High There is the change of customer lifestyle and the increase of demand and need of difference (Barnes and Greenwood, 2006). As the evidence, some fast fashion brands such as Zara, H&M and Uniqlo, etc have developed with the fast growth rate (Christopher et al, 2004) Industrial profitability High, but decreased because of strong competition which forces companies to reduce their prices as the tool of creating competitive advantages Fast fashion companies have applied supply chain to increase the efficiency and reduce operational cost. Hence, they have achieved high rate of profitability (Sherry et al, 2012; Bhardwaj and Fairheart, 2010) There is the influence of strong competition into the margin of fast fashion because companies have identified the cost reduction as the way to create competitive advantage (Lambert, 2014) Competitors High There is the high number of competitors in fast fashion industry, especially when this industry has the much increasing demand International opportunities High There are some reasons for the development of international presence of brands. The influence of globalization which is considered the way of maintain market share and growth when companies have achieved the peak growth in existing markets The development of IT is considered the motive for companies to develop internationally To leverage business chances from non-defined markets (citation ) Business Unit Growth According to GE model (Porter, 1982; Abell & Hammond, 1986), Business Unit Growth has been shown through market share and its growth, distribution channel, production capacity and profit margins in comparison with others. The high level of Business Unit Growth in Primark has been shown in the following table Table 2: Business Unit Growth of Primark 2.2. External analysis of US retail market 2.2.1. Macro analysis – PESTLE Political factors and Legal factors US are defined as the most powerful ad successful country in the world. As stated by Country Analysis Report (2010), US have established its certain political policies which become the guideline of foreign retailers to expand and operate. However, there are some differences between US politics and other developed countries. In details, greater power will lie on the upper house of legislature and have wider scope of power. Economic factors (what is the economic factors ) Social factors In aspect of US demographics, white American accounts for 72.4% while African  American is with 12.6% and Asia with 4.8%. Mentioning to the US religion, 78.2% of population are with Christian while other religions and no religion account for 3.7% and 16.2% respectively. As surveyed by PwC (2014), US demographics will be diversified with the increase of Asian immigrant children who were born in 1990 and 2000’s (Figure 2, p. 5). Hence, there will be the shift from the heritage to the elements of shopping experience in US. As the results, retailers will focus on young people and families and multi-marketing will be leveraged by 2020 (PwC, 2014) US customers have more demand and are powerful in their shopping (PwC, 2014) Figure 2: Percent of Population by Race Source: PwC (2014) Technological factors Technological development is considered the main trend in current and future global economy. As mentioned in Figure (3, p. 6), US ranks at 3rd position among regions from the growth of the number of Internet users. Under this trend, marketing activities have leveraged the benefits of the Internet and social media to attract more customers. Moreover, online shopping is considered the certain trend of global shopping. Figure 3: The Internet user in the world from 2000 – 2011 Source: Nicolate et al (2012, p. 253) Legal factors When companies have expanded to international countries like US, they need to pay their attention on regulation and respect the legislation of such countries. Hence, in the situation of Primark, when expanding to US, it also focuses on understanding all laws and regulations relating to retail industry. There are some laws which have influenced to US retail industry. Firstly, in aspect of advertising law, companies need to deliver true information of products and services which have been offered to customers. Or else, they will receive high financial penalties. Secondly, regarding to customer protection law, retailers are required to avoid misleading marketing programs which are implemented to boost sales. Thirdly, there are some regulations applied when retailers offer customers misleading discount while such discounts do not exist. Environmental factors Customers have changed their behavior which cares more about environment and health as well as want to contribute their responsibility to protect their environment. Hence, companies are required to concern more about environment into their products and services. 2.2.2. Micro analysis – 3Cs (how many segments on the industry ?) Customers According to Conti (2014), targeted customers of Primark are young people who are defined as the bargain hunters and want to buy the high quality products with the lower price. Moreover, with the aim of satisfying all range of age of customers, Primark has developed its wide range of products including men, women and children in home fashion, accessories and beauty products. Moreover, with the vision of offering updated style with diversified design in short term while making sure the high quality, Primark has defined its strategy to become famous fast fashion brands such as Zara, H&M, Uniqlo, etc. In US, Primark can satisfy all ages of customers, but focus on young people from 20 to 40 years old. Moreover, with these target customers, Primark can leverage all benefits from the trend of technology development as well as e-commerce, Competition In the global context, Primark has faced with many fast fashion competitors, especially Zara, H&M, GAP and Uniqlo (Figure 4, p. 7). In aspect of US market which is considered the destination of fashion brands in the world, Zara, H&M and Uniqlo are defined as the main competitors of Primark because of their strong development and competition in US market. Figure 4: Top 10 Global Fast Fashion Companies (2006–2010) Source: Joon-Hwan et al (2011) In aspect of Zara, its growth in US market is shown through the increasing number of stores and revenue in 2014 in comparison with 2013. As mentioned in Annual report (2013), Zara has the total number of stores as 548 in US in 2013, compared with 482 stores in 2012 (Figure 5, p. 8). Among these stores, Zara has also developed both kinds of stores such as under company management and franchise. Regarding to revenue, there was the increase to $2.3 billion in 2013 from $2.1 billion in 2012 (Figure 6, p. 9) Figure 5: The number of stores of Zara Source: Annual report (2013, p. 181) Figure 6: The revenue of Zara Source: Annual report (2013, p. 184) Regarding to H&M, after its launching in US in 2000, it has owned 305 stores with the increasing number of 36 stores in 2013 (Annual report, 2013). Even though launched after Zara, H&M has built its brand image in US customers minds and has just launched its online website which is considered the new way to access more customers with the aim of increasing revenue and market share in 2013 (Dishman, 2013) Mentioning about Uniqlo, even though its late launching in US market in 2006 with the first flagship store in Soho, New York city (Fast Retailing, 2014), it has developed fast with the increasing number of big stores in prime location, for example, opening in Fifth Avenue in 2011. At the end of December, 2013, Uniqlo has owned 17 stores in US and aims to open up to 100 stores in this country and become the Top Casual wear brand in US (Annual report, 2013) Moreover, under strong competition, Uniqlo has leveraged US market through launching online website in 2012 which is earlier than that of H&M Corporate Associates British Foods (ABF) is considered strong and leading position in many business sectors such as Sugar, Agriculture, Retail, Grocery and Ingredients (ABF Website, 2014). The representative of ABF in retail industry is Primark, which is the fast fashion brand launched in Ireland in 1969 under the first name of Penny’s (Primark introduction, 2014). Until now, Primark is considered the typical feature of trendy fashion store in Europe because Primark has sold trendy clothing with the low price. In aspect of distribution system, Primark has over 270 stores in 8 European countries and plans to open the first retail store in US at the end of 2015 (Julia, 2014). As shared by ABF, which is the parent company of Primark, the plan to expand into US is to build the big store with the area of 70,000 meters in Boston and will expand the large number of stores until 2016. 2.3. S.O.W.T analysis S – Strengths Primark is the famous brand of Associates British Food with the large distribution channel in Europe as 270 stores. Hence, Primark has much long experience in opening and operating stores in foreign countries Primark is one of Top 10 European fashion brands which are available in the list of 100 Global Fashion Brands in the world Products: High quality with reasonable price and modern design are attractive to customers, especially young people under 35 years old Be successful with cost leadership strategy to achieve high market share W – Weaknesses Advertising: Just focusing Word Of Mouth marketing as the tool to reduce operational cost (Primark annual report, 2011) Distribution channels: Even though having the large number of stores, Primark has not leveraged the benefits of online shopping O – Opportunities US is considered the fashion destination in the world with high demand of local customers and foreign tourists Opportunities to use other kinds of marketing to improve sales and develop its brand image S-O Strategies Offering US customers products with high quality and reasonable price while updating modern design. Leveraging diversified tools of marketing to access customers W-O Strategies Diversifying kinds of marketing Opening the chain of stores in prime location as the way to build brand image in customer’s minds T – Threats US fashion industry has high level of competition, especially with the availability of famous fast fashion brands such as H&M, Zara and Uniqlo which also have long term development strategies in US Difficulties on understanding customers demand and needs because their behavior have been changing under many effects S-T Strategies Competing rivals with cost leadership strategy Basing on experience in operating in different culture, Primark should try to understand US customers and their changing behavior W-O Strategies Leveraging benefits from different kinds of marketing Access different customers, both local and foreign tourists through distribution channels and marketing campaign 2.4. Strategic Implications and Conclusion (more critical; what implication means?) Situation analysis becomes the important part of strategic planning for companies when they have planned to develop to new markets, especially markets over borders. This analysis includes both external and internal analysis so that companies can understand their resources and power as well as market characteristics. In this section, PESTLE and 3Cs model are used for analyzing external environment from perspectives of both macro and micro analysis. Moreover, GE model is also used to understand industry attractiveness and Business Unit. After these kinds of analysis, the report also mentions Strengths, Weaknesses, Opportunities and Threats through SWOT analysis. There are some strategic findings from this analysis such as products with high quality and reasonable prices, the leverage of marketing tools and accessing customers through the large distribution channels. Part B – Competitive Environment through Porter’s Five Forces As stated by Liang et al (2007), the importance of competitive force has been shown through its influences into organizational contest in the specific market and industry. Moreover, these competitive forces can come from both internal and external environment. Basing on the understandings of competitive forces, companies have defined their strategies and organizational activities (Low and Cheng, 2006). Porter’s Five Forces which is proposed by Porter (1985) become the important tools to find out five competitive forces for each company. The purpose of using this analysis is to integrate the understandings on industry environment and inside power of companies. Hence, with the aim of understanding customers and competitors in US fashion industry and competitive advantages of Primark, this section focuses on using this model – Porter’s Five Forces including the threats of new entrants, the b argaining power of suppliers, the bargaining power of buyers, the threats of substitute products and rivals among existing firms. Firstly, Primark has not faced with high level from the threats of new entrants. The fashion industry has achieve high growth rate, as stated by Keller et al (2014) that the growth rate will be two –digit number. Moreover, there are some trends such as the increasing demand of travelling and shopping as well as the  evolution of buying power of Asia or developing countries. These features become the attractiveness to many companies who want to put their feet into fashion industry. However, being the big fashion brand in European and in the list of global fashion brands in 2014, it is not easy for new players to compete. Secondly, the bargaining power of suppliers is moderate. The reason is that with high position in fashion industry, there are many suppliers who want to cooperate with Primark. Moreover, with the operation in many countries, Primark has many opportunities to access suitable suppliers. Thirdly, the bargaining power of consumers is high. Because US fashion retail industry is very competitive with the launch of many fashion brands, especially fast fashion brands such as Zara, H&M, etc, they have offered the diversified products and services to US consumers. It means that customers have more and more choices of fast fashion brands. Hence, it is not easy for Primark to attract them because their power is very high. Fourthly, basing on high competition, there are many threats of substitute products from competition brands. And lastly, mentioning about rivals in US fashion industry, Primark has met many difficulties to compete them, especially with brands which have the large distribution channels and online shopping website such as Zara, Uniqlo and H&M. In conclusion, through Porter’s Five Forces, even though Primark has strengths on high bargaining power of suppliers and have a few threats of new entrants, it have some difficulties caused by the strong competition and customers’ power. Part C – Marketing Strategies of Primark in US market Basing on strategic findings in Part 4, this section will use 4Ps model as marketing strategies of Primark in US market. 1. Product strategies According to Czinkota and Ronkainen (2005), as the necessary step of internalization, companies have considered between standardization and adaption in their product strategies. Companies have four choices for this strategy. It is called as standardization which has no change in comparison with domestic products. Secondly, they can make some changes or adjustments for existing products which have been sold in domestic market in order to match with foreign customers, for example, size or colors. Thirdly, they can create new products for foreign customers completely. It means that they have developed to satisfy new customers through the adaption as new product  development. The last choice is to develop new products which can satisfy many countries and for this strategy, companies can sell such products globally. In the situation of Primark in US, because of the change of US customers’ behavior, in combination with the aim of achieving lower price through high volume of production, Primark should combine both standardization and adaption strategy. It means that Primark can adjust some existing products with suitable colors and sizes. Moreover, with the aim of understanding US customer behaviors, Primark also focuses on R&D to create new design which is satisfying customers at the high level. 2. Price strategies To achieve the success of low price strategy, Primark has applied two strategies which are the same in the US. The first strategy is to find the best materials but low prices through leveraging the bargaining power of suppliers and to create new suppliers through seeking in new markets. Secondly, with the application of innovation in production and design, Primark can offer customers updated design. 3. Promotion strategies (too general) Being different from other fast fashion brand such as TX Maxx which usually advertises its brand through many norms of advertising under the big campaign named â€Å"Big Labels, Small Prices†, Primark has neither advertise nor pay much money for celebrity endorses. Even Primark holds no end of seasonal campaign or big promotion for being out of stock. Promotion strategies are called marketing communication strategies which attract customers with their attention on new products and brands. According to Wood (2008), marketing communication comprises five main tools such as advertising, promotion, PR, direct marketing and Point of Sales. The reason for integrating all tools into promotion strategies is that each tool had both advantages and disadvantages so the combination of these tools is to minimize all problems and disadvantages. As stated by Shimp (1997), Stewart (1996), Integrated Marketing Communication (IMC) is understood as the usage of all communications to deliver messages to target customers through different channels, for examples, TV advertising, PR, internet, media. For each strategy in IMC, the objectives and tactics will be mentioned and analyzed. 3.1. Advertising through paid media (too general) 3.1.1. Objectives To build brand image (what image) in US customers in the first period of launching (how long) To reach 50,000 customers during one year after launching and such customers have visited Primark stores or made the online purchasing with the time of 4 each week. 3.1.2. Tactics Creating the advertisements in TV Cabs American Fashion TV Channel Fashion One Live Fashion Fashion TV Latin America 3.2. Using social media such as Facebook and Youtube Top 3 social media brands among many in the globe are Facebook, Youtube and Twitter which are ranked basing on the sales. Among these three social media, Facebook ranked at the first position, followed by Youtube and Twitter respectively (Social Media brand, 2013) Using Facebook as the tool to attract US customers Combining with some small games in Facebook, such as Lucky Drawing to receive small gifts Post one or two updates for one day. Posts should focus on image and video relating to fashion shows or new collections To use Youtube to drive traffic to the website of Primark To kick of the launching advertisement with the content mentioned in TV commercials 3.3. Public Relation 3.3.1. Objectives To implement PR Activities in 10 articles or magazines with the content focusing on the launching of Primark and the opening Achieving the satisfaction from 70% customers at least 3.3.2. Tactics To implement PR Activities in 10 articles or magazines 3.4. Direct Marketing The purpose of this tool of marketing is to make the sales increase immediately (Stone and Jacobs, 2008) 3.4.1. Objectives To reach customers with leads at the number of 24 within 6 months To make the catalogs and post them to Facebook and website with the purpose of increasing revenue at 2% per moths 3.4.2. Tactics To create direct mail to customers: Making exciting direct mail with the picture of products and send to customers who have been surveyed as those loving shopping and casual style. To create catalogues to increase the revenue with the use of distribution channels for such catalogs such as Website, Facebook, Direct Mail, etc 3.5. Place strategies In aspect of distribution, Primark should leverage both offline and online channels for distributions. In the first stage, with the aim of building customers’ mind on products, Primark has opened some stores in shopping mall and department stores. And then, it has developed as street shops. Moreover, to access customers who want to buy Primark, but have some barriers to access offline stores, Primark has developed its website for online shopping Primark as street shop Primark stores in shopping malls or department stores Primark online shopping website 4. Conclusion Free publicity is considered the important tool of marketing in Primark before launching in US. However, with some threats and weaknesses from strong competition as well as late launching in US, this report suggests Marketing strategies for Primark including Product, Price, Promotion and Place. In aspect of products and price, high quality, reasonable price and  excellent design have been achieved. Regarding to Promotion, Primark should combine some marketing tools such as TV, Social media, PR and Direct Marketing to create the efficiency. Moreover, with the plan of launching in both department stores and street as well as online shopping, Primark will access customers who are people Primark have looked for. References Abell, D.F., & Hammond, J.S. (1979). Strategic Market Planning. Englewood Cliffs, NJ: Prentice Hall. Barnes, L. and Lea-Greenwood, G. 2006. Fast fashioning the supply chain: shaping the research agenda. Journal of Fashion Marketing and Management 10(3), pp.259- 271. Bhardwaj, V. and Fairheart, A. (2010). Fast fashion: response to changes in the fashion industry. The International Review of Retail, Distribution and Consumer Research. 20(1), 165-173 Chakravarthy, B., & Henderson, J. (2007). From a hierarchy to a heterarchy of strategies: adapting to a changing context. Management Decision. 45 (3), 642–652. Christopher, M, Lowson, R & Peck, H (2004) Creating agile supply chains in the fashion industry, International Journal of Retail & Distribution Management. 32(8), 367- 376. Czinkota, M. R. & I. A. Ronkainen (2005). A forecast of globalization, international business and trade: Report from a Delphi study. Journal of World Business, 40(2), 111-123 Conti, S. (2014). Primark to La unch in US. WWD. Retrieved at: http://www.wwd.com/retail-news/mass-off-price/primark-to-open-stores-in-america-7653356 Dishman, L. (2013). Fashionably Late: H&M Finally Launches E-Commerce In The U.S. Forbes. Retrieved from http://www.forbes.com/sites/lydiadishman/2013/08/01/fashionably-late-hm-finally-launches-e-commerce-in-the-u-s/ Fashionbi (2013). Fast Fashion Market Report. Fashionbi. Retrieved from http://fashionbi.com/market/fast-fashion/all Fast Retailing (2014). History. Fast Retailing. Retrieved from http://www.fastretailing.com/eng/ir/library/pdf/ar2014_en_11.pdf Joon-Hwan, L., Shi-Hyun, A. and Sun-Young, H. (2011). Fast Fashion: Out-of-the-Box Thinking in the Apparel Industry. Monthly Focus, 5 H&M (2013). Annual report 2013. H&M. Retrieved from http://about.hm.com/content/dam/hm/about/documents/en/cision/2014/01/1280856_en.pdf Keller, P. Anand, (2014). Social Marketing and Healthy Behavior. Handbook of Persuasion and Social Marketing David W. Stewart (ed.),

Diabetes Mellitus Syndrome Chronic Hyperglycemia Health And Social Care Essay

Diabetess mellitus was described more than 2000 old ages ago, one time regarded as a individual entity disease impacting persons of higher socio economic strata but now even the person of lower economic strata are besides affected. It is a disease characterized by a province of hyperglycaemia ensuing from diversenesss of etiologies, environmental and familial playing jointly. By definition, diabetes mellitus is a syndrome characterized by chronic hyperglycaemia and perturbation of saccharides, protein and fat metamorphosis associated with absolute or comparative lack in insulin secernment and action. Harmonizing to WHO, there are two chief types of diabetes mellitus ie insulin dependant diabetes mellitus ( type I ) and non insulin dependant diabetes mellitus ( type II ) . Type II diabetes mellitus is a syndrome holding heterogenous and is associated with hazard of figure of complication like neurological, cardiovascular, nephritic, optic and musculoskeletal jobs. Out of these neurological and cardiovascular systems are normally affected. Diabetess is systemic upset of energy metamorphosis in which hyperglycaemia is the cellular opposition to the consequence of insulin or both. Diabetes affects both the cardinal and peripheral nervous system. Diabetic neuropathies are a household of nervus upset caused by diabetes. Peoples with diabetes can develop nervus harm throughout the organic structure. About 60 to 70 per centum of people with diabetes have some signifier of neuropathy. Peoples with diabetes can develop nerve jobs at any clip, but hazard rises with age and longer continuance of diabetes for more than 5 old ages. They appear to be more common in people who have jobs commanding their blood glucose besides called blood sugar. Type II diabetes is the most common signifier of diabetes and normally appears in center aged grownups. Approximately 60-70 % of type II persons develop diabetic neuropathy. It is frequently associated with fleshiness and may be delayed or controlled with diet and exercising. Diabetic neuropathy appears to be more common in people over 45 – 55 old ages of age. Causes: – Prolonged exposure to high blood sugar ( glucose ) can damage delicate nervus fibres, doing diabetic neuropathy. High blood glucose interferes with the ability of the nervousnesss to convey signals. It besides weakens the walls of the little blood vass that supply the nervousnesss with O and foods. Metabolic factors, such as high blood glucose, long continuance of diabetes and perchance low degrees of insulin. Neurovascular factors, taking to damage to the blood vass that carry O and foods to nervousnesss. Autoimmune factors that cause redness in nervousnesss. Clinical characteristics: – Functional instability Deep hurting most normally in the pess and legs Numbness Muscle failing Loss of sense of warm or cold Based on this Clinical characteristic that is functional instability, capable were evaluated with berg balance graduated table, incorporating 14 balance undertakings. Balance preparation to be an effectual agencies of forestalling falls in patients with diabetic neuropathy.1.1 STATEMENT OF THE PROBLEMThis is a survey on the effectivity of balance exercising in bettering balance in patients with diabetic neuropathy.1.2 AIMS AND OBJECTIVES OF THE STUDYTo happen out the effectivity of balance exercising in diabetic neuropathy patients1.3 NEED AND SIGNIFICANCE OF THE STUDYDiabetic neuropathy or nervus harm is a reasonably common diabetes related complication, approximately 60 % of individuals with diabetes have some grade of neuropathy and it is portion of regular tests and showings in individuals with diabetes about all individuals with diabetes will finally hold some signifier of neuropathy. Complication from neuropathy can run from mild to severe symptoms can include buzzing, firing o r prickling paraesthesia in the pess and increased hazard of falling. In this survey Berg balance graduated table was used to mensurate balance by measuring the public presentation of functional undertakings. This survey measure the effectivity of balance exercising to better balance in patients with diabetic neuropathy.1.4 HYPOTHESISNULL HYPOTHESISThere is no important difference in giving balance exercising to diabetic neuropathy patient.ALTERNATIVE HYPOTHESISThere is important difference in giving balance exercising to diabetic neuropathic patient.1.5 OPERATIONAL DEFINITIONSDIABETIC NEUROPATHY:Diabetic neuropathies are a household of nervus upsets that are associated with diabetes mellitus. These conditions are thought to ensue from diabetic micro vascular hurt affecting little blood vass that supply nervousnesss. Neuropathy is a nervus upset that consequences in deformation of nervus map.TYPE II DIABETES:Diabetess mellitus type II once called non insulin dependant diabetes mellitus or grownup oncoming diabetes is a upset that is characterized by high blood glucose in the context of insulin opposition and comparative insulin lack. It is a chronic disease characterized by high degrees of sugar in the blood. It develops when your organic structure does non react right to insulin.Balances:The ability to aline organic structure sections against gravitation to keep or travel the organic structure ( centre of mass ) within the available base of support without falling.2.REVIEW OF LITERATUREa ) Reappraisal of literature related to diabetic neuropathyRENUKA DHARMADHIKARI ( 2007 )Mellitus is a common disease in people with about 50 % of type 2 diabetic patients being over 45 to 55 old ages of age. Insulin opposition is common in people, with big Numberss besides have impaired insulin secernment. Exercise with a peculiar accent on balance and stableness is an of import constituent of the direction and intervention of diabetic neuropathy patients.D. FEEDLE, G. CUCINOTTA, DA GREENE ( 2005 )A common complication of diabetics called neuropathy was determined in diabetic patients recruited from 109 out diabetic clinics. An i ncreased consciousness of the high prevalence of neuropathy can take to early curative intercession and possible bar of ulterior neuropathic complication such as infection and pes ulcer.ALI CIMBIZ, OZGE ( 2004 )Diabetic neuropathy disturbed particularly the balance on the dominant leg. Done with 60 voluntary grownups of both sexes from Kuhatya, Turkey were divided in to two groups. A type 2 diabetic neuropathic group ( DG ) and a non diabetic control group ( CG ) . The CG was selected to fit the diabetic features such as age, organic structure mass and sex. Standing on dominant, non dominant leg and functional range were used for the appraisal.STEFANO BALDUCCIAN, GIAN LUCA, LEOLCA PARISIC ( 2004 )Exercise preparation can modify the natural history of diabetic neuropathy. This survey suggests for the first clip that long clip exercising preparation can forestall the oncoming or modify the natural history of diabetic neuropathy.MARK J BROWN, JOHN R. MARTIN, ARTHUR K, ASBURY ( 1996 )Di abetic patients whose neuropathy was characterized by hurting and autonomic disfunction with loss of balance and saving of musculus stretch physiological reactions.YASUDA H DYCK P ( 1987 )Hypothesized that neuropathy consequences from diseased developments in the little vass in diabetes by the observation of thickener of the walls of endoneurial capillaries in the nervus of diabetic patients as a consequence of an accretion of periodic Acid Schiff.B ) Reappraisal of literature related to balance and diabetic neuropathyANN V. SCHWARTZ AND TERESA A. HILLIER ( 2001 )Peoples with diabetic had increased hazard of falling in their survey conducted in patients with diabetic neuropathy. Postural stableness is the of import factor to keep the balance which reduces the hazard of autumn. Diabetic neuropathy topics may lose their Centre of force per unit area information for commanding postural sway in stance stage of pace.HORAK FBB, DICKSTERIN R AND PETERCA R.J. ( 1998 )Concluded that diabetic patients with neuropathy show higher scope and root mean square value compared with those of control topics and diabetic patients with out neuropathy quiet standing balance was investigated in 24 diabetic patients with or with out neuropathy with eyes opened and eyes closed.DANIK LAFOND, HELENE CORIVEA AND FRANCIOS PRINCE ( 1998 )Motor schemes at the mortise joint articulation are altered in diabetic neuropathy patients in his work subjected for postural control mechanism during quiet standing in patients with diabetic neuropathy.BEVERLEIGH H PIEPERSA ( 1996 )Many as one in two people with type 2 diabetes finally develops a status of chronic nervus harm in their pess known as diabetic neuropathy. Diabetic are at greater hazards for falls when they have fewer centripetal inputs to counterbalance for the loss of experiencing in their pess. Closing your eyes, or walking a across a dark room will ensue in more falls. Even standing on one pes is harder for a diabetic to make with their eyes closed, but easier if eyes are unfastened.TABASSOM GHANAVATI, ALI ASGHAR ARASTOO: ( 1995 )Diabetic neuropathy patients seems to do postural instability which may impact quality of maps and activities of day-to-day life of these patients.ROTHWELL ( 1994 )Ocular vestibular and proprioceptive subsystem response to somewhat different perturbation in balance. The visuo spinal system controls both inactive and faster inputs with proprioceptive system which is besides Sensitive to faster stimulation.LORD ET.AL ( 1994 )A survey in Australia reported that hapless balance is a factor in the causal tract between diabetes and increase hazard of falling. Thus the persons with diabetes had increased organic structure sway.degree Celsius ) Review of literature related to consequence of exercising programme on balance upsetEMILY SPLICHAL: ( 1996 )Diabetic neuropathy causes loss of distal strength and esthesis. Research has shown that diabetics with neuropathy are 15 times more likely to descri be falling or faltering in a one twelvemonth period. Research has proven balance preparation to be an effectual agencies of forestalling falls in patient with diabetic neuropathy. All balance exercising can be done in a patient place with small or no equipment.RICHARDSON J.K, SANDMAN D, VELA S.A ( 1995 )Focused exercising regimen improves Clinical steps of balance in patients with diabetic neuropathy. Participants are 20 topics with diabetes mellitus and diagnostically confirmed patient. Ten subjects underwent a 3 hebdomad intercession exercising regimen designed to increase quickly available distal strength and balance. The other 10 topics performed a control exercising regimen. The intercession topics but non the control subjects, showed important betterment in all 3 clinical steps of balance that is impedal stance clip, Functional range and tandem stance clip.vitamin D ) Review of literature related to berg balance graduated tableTRINA SMITH ( 2005 )Berg Balance Scale used to qua ntify the balance of patients with diabetic neuropathy. Twenty one female and five males were selected. Participants completed each balance trial one time during 2 testing Sessionss for that inter rates dependability was good for the BBS. The balance trial showed moderate to good dependability for this population. The BBS appear to be valid steps of motor ability to keep balance.GATEV ( 1999 )Balance trials have been developed and presented to obtain appropriate information of balance measuring. The choice of mensurating clip and stance conditions is indispensableALEXANDER ( 1996 )Balance trial have been developed and presented to obtain appropriate information of balance capablenesss during standing. Functional balance graduated tables are easy to execute and suitable for daily clinical usage that give more elaborate information about balance.BEIG ETAL ( 1995 )Berg Balance Scale in patients with damage of balance. It is a staff completed assessment graduated table of ability to kee p balance either statistically or while executing assorted functional motions to assist do determinations about the patients equilibrate degree, comprises 14 discernible undertakings common to every twenty-four hours life.3. RESEARCH DESIGN AND METHODOLOGY3.1 REASEARCH DESIGNThis survey belongs to experimental design.3.2 Variables USED IN THE STUDY3.2.1 Independent variablesBalance exercising Medical intervention3.2.2 Dependent variableBalance3.3 Setting OF THE STUDY:Physiotherapy Rehabilitation Centre, Kannur3.4 CRITERIA FOR SELECTIONInclusion standardsDiabetess with a continuance of more than 5 old ages Type 2 diabetes with diagnosed neuropathy Persons between the age group of 45-55 old ages were selected. Both males and females wee included in this survey. Patients who reported atleast one autumn in the past 6 monthsExclusion standardsLower appendage amputation Patients with inability to walk without any assistive devices Patients with musculoskeletal damage Patients with neurological damage Diabetess with any other systemic engagement3.5 SAMPLE POPULATION30 Capable and 15 in each group3.6 METHOD OF SAMPLINGRandom Sampling Technique.3.7 METHODOLOGY30 Subjects are selected and divided in to two groups The process was explained to subject. GROUP A: Balance exercising with medical intervention GROUP B: Medical intervention3.8 Materials USEDRuler Two standard chairs ( one with a arm rests, one without ) Foot stool Stop ticker or carpus ticker Berg balance graduated table Outcome measuring by utilizing Berg Balance graduated table3.9 DURATION OF THE STUDY:Four hebdomads3.10 ProcedureThe topics were given balance exercising like inactive and dynamic exercising for five yearss for four hebdomads. Entire intervention clip was 60 proceedingss /session/ twenty-four hours with 5 minute remainder after every 15 proceedingss.Balance exercisingImprove balance by executing simple balance exercising. The individual leg stance is a really effectual exercising for bettering balance. This exercising can be modified balance stableness. The exercisings are categorized in to two different types inactive and dynamic of balance preparation.Inactive exercisingToe base Tandum base One – legged base Heel baseDynamic exercising in walkingToe walk Tandum forward walk Heel walk Tandum backward walk1. Toe base†¢ Stand about one and a half pess off from the counter. †¢ Raise up every bit high as possible on the balls of your pess. Your pess should be shoulder width apart. †¢ Try to remain every bit still as possible. Make non travel your pess around to keep balance. †¢ Hold the toe base for 10 seconds. Rest. Repeat 5 times.2. Tandem Stand†¢ Stand about one and a half pess off from the counter. †¢ Place one pes straight in forepart of the other pes so that the heel of one pes is merely touching the toes of the other pes. †¢ Try to remain every bit still as possible. Make non travel your pess around to keep balance. †¢ Hold the tandem base for 10 seconds. Rest. Repeat 5 times.3. One-legged BaseStand about one and a half pess off from the counter. Slowly lift one leg off of the floor, while keeping your balance with the other leg. Try to remain every bit still as possible. Make non travel your pes around to keep balance. Keep the one-legged base for 10 seconds. Rest. Repeat with other leg 5 times.4. Heel StandStand about one and a half pess off from the counter. Raise up every bit high as possible on the heels of your pess. Your pess should be shoulder width apart. Try to remain every bit still as possible. Make non travel your pess around to keep balance. Keep the heel base for 10 seconds. Rest. Repeat 5 times.Dynamic exercising1. Toe walki »? †¢ Go to one terminal of a hall and easy raise up every bit high as you can onto your toes. Walk down the hall on your toes. †¢ When you reach the other side, come down onto your pess and stand usually. †¢ Rest. Repeat 5 times.2. i »? Tandem Forward WalkTravel to one terminal of a hall and topographic point one pes in forepart of the other so that the heel of one pes touches the toes of the other pes. Walk down the hall in a tandem walk. It is of import that with each measure the heel of one pes touches the toes of the other. If you make a error, merely topographic point one pes in forepart of the other and go on down the hall. When you reach the other side stand usually. Rest. Repeat 5 times.3. Heel WalkTravel to one terminal of a hall and easy raise up every bit high as you can onto your heels. Walk down the hall on your heels. When you reach the other side come down onto your pess and stand usually. Rest. Repeat 5 times.4. i »? Tandem Backward WalkTravel to one terminal of a hall and topographic point one pes behind the other pes so that the heel of one pes touches the toes of the other pes. Walk down the hall in a backward tandem walk. It is of import that with each measure the toes on one pes touch the heel of the other. If you make a error, merely topographic point one pes behind the other and go on down the hall. When you reach the other side, stand usually. Rest. Repeat 5 times.i »?3.11 Measurement ToolBERG BALANCE SCALEThe Berg Balance Scale ( BBS ) was developed to mensurate balance among people with damage in balance map by measuring the public presentation of functional undertakings. It is a valid instrument used for rating of the effectivity of intercessions and for quantitative descriptions of map in clinical pattern and research. The BBS has been evaluated in several dependability surveies. 14 points scale designed to mensurate balance of the grownup in a clinical scene.4. DATA ANALYSIS AND INTERPREATIONThe information collected was subjected to partner off ‘t ‘ trial separately for group A and group B utilizing expressions.Formula 1vitamin D = ? d/n Where, vitamin D = difference between pre trial and station trial values vitamin D = is the average value of vitamin D n = is the figure of topicsFormula 2: ( d-d ) 2 ( n -1 ) Standard divergence SD =Formula 3:Standard Error ( S.E ) = SD N ‘t ‘ calculated value = vitamin D S.EFormula 4:‘t ‘ cal = vitamin D S.E Where, t cal is the ‘t ‘ calculated value dI†¦ = mean of divergence n = entire figure of topics s = criterion divergence d? = amount of squared divergence4. Independent ‘t ‘ trialWhere S == Mean of Control group = Mean of Experimental group n1 = Number of Subjects in Control group n2 = Number of Subjects in Experimental group S = Standard Deviation Datas were collected from 30 patients analysed utilizing paired ‘t ‘ trial and Independent ‘t ‘ trial to happen out within group difference. All information was analysed utilizing SPSS version 10.0.Table 1DESCRIPTIVE DATA OF EXPERIMENTAL GROUPS.NoAgeYearSexual activityBerg Balance ScalePre-testPost trial1 48 Meter 37 47 2 50 Meter 38 45 3 46 F 36 46 4 45 F 36 45 5 49 Meter 38 47 6 48 F 35 46 7 49 Meter 37 48 8 50 Meter 37 47 9 48 F 39 48 10 48 Meter 38 47 11 47 Meter 36 46 12 50 Meter 35 46 13 49 F 38 48 14 46 Meter 35 46 15 49 Meter 39 47TABLE-11DESCRIPTIVE DATA OF CONTROL GROUPS.NoAgeYearSexual activityBerg Balance ScalePre-testPost trial1 47 Meter 38 41 2 46 Meter 38 42 3 46 Meter 36 41 4 47 F 37 37 5 48 Meter 35 37 6 49 Meter 39 42 7 48 F 39 42 8 48 F 38 40 9 50 Meter 36 39 10 49 Meter 37 40 11 46 Meter 38 41 12 45 F 37 40 13 47 Meter 36 39 14 47 F 39 42 15 49 F 37 41TABLE – II1DEMOGRAPHIC PRESENTATION OF SEXContentControlEXPERIMENTALMale 9 10 Female 6 5 Entire 15 15GRAPH- ISexual activity WISE DISTRIBUTION IN CONTROL GROUP AND EXPERIMENTAL GROUPThe above saloon graph shows, in control group 9 males and 6 females were selected ; and in experimental group 10 males and 5 females were selected.Table FourPRE TEST MEAN AND STD. DEVIATION OF BBS CONTROL AND EXPERIMENTAL GROUPGroup N ( No. of Subjects ) Mean STD. Deviation Control 15 37.33 1.234 EXPERIMENTAL 15 36.93 1.387Table VoltPOST TEST MEAN AND STD. DEVIATION OF BBS IN CONTROL AND EXPERIMENTAL GROUPGroup N ( No. of Subjects ) Mean STD. Deviation Control 15 40.27 1.67 EXPERIMENTAL 15 46.66 1.051GRAPH-IIMEAN DIFFERENCE OF BBS IN CONTROL AND EXPERIMENTAL GROUPInterpretation OF DATA:Statistical ANALYSIS OF BERG BALANCE SCALE IN CONTROL GROUP USING PAIRED ‘t ‘ TrialTable — VIGROUP CONTROL Mean South dakota T DF Sig t value Bulletin board system PRE 37.3 1.234 10.33 14 2.1447 Post 40.27 1.67Interpretation-Berg Balance Scale in control group-Above tabular array shows the mean of the pre trial informations for the control group as 37.3+_1.234 ( SD ) and post trial value as 40.27 ±1..67 ( SD ) . The deliberate T value is 10.33. It indicates that there is important difference between pretest and station values of Berg Balance graduated table in control group.GRAPH-IIIMEAN DIFFERENCE AND STANDARD DEVIATION OF BBS IN CONTROL GROUPInterpretation of informationsStatistical analysis of Berg Balance Scale in experimental group utilizing paired ‘t ‘ trialTABLE – SevenGroupMeanS.D‘t ‘dfExperimental Pre trial 36.67 1.54 27.04 14 Post trial 46.13 1.45 Interpretation – Berg balance graduated table Above tabular array shows the mean of pre trial informations for the experimental group as 36.67 ± 1.54 ( SD ) and post trial value as 46.13 ±1.45 ( S.D ) the deliberate ‘t ‘ value is 27.04 which is greater than that of table value. It indicates that there is important difference between pre trial and station trial values of Berg balance graduated table in experimental group.i »?GRAPH- IVMEAN DIFFERENCE AND STANDARD DEVIATION OF BBS IN EXPERIMENTAL GROUPSTASTICAL ANALYSIS OF BERG BALANCE SCALE OF PRE TEST VALUE USING INDEPENDENT T TrialTable EightEXPERIMENTAL AND CONTROL GROUP PRE TEST VALUE Mean South dakota T DF Bulletin board system EXP 36.93 1.39 1.83 28 CTRL 37.33 1.23INTERPRETATION-BERG BALANCE SCALECONTROL AND EXPERIMENTAL GROUP PRETEST VALUEAbove TABLE shows the mean of pre trial informations for experimental group as 36.933  ±1.39 ( SD ) the deliberate T value is 1.8310 and command group mean 37.33 ±1.3810 and calculated T value is 1.8310 for both experimental and control group. It indicates that there is no important difference between experimental and control group.GRAPH-VMEAN DIFFERENCE AND STANDARD DEVIATION OF BBS IN EXPERIMENTAL AND CONTROL GROUP USING INDEPENDENT‘T ‘ TrialSTASTICAL ANALYSIS OF BERG BALANCE SCALEPOST TEST VALUE USING INDEPENDENT T TrialTABLE – NineEXPERIMENTAL AND CONTROL GROUP POST TEST VALUE Mean South dakota T df Bulletin board system EXP 46.6 1.0521 12.6626 28 CTRL 40.27 1.6701INTERPRETATION- BERG BALANCE SCALECONTROL AND EXPERIMENTAL GROUP POST TEST VALUEAbove tabular array shows the mean of station trial informations for experimental group as 46.6  ±1.058387 ( SD ) the deliberate T value is 12.6626 and command group mean 40.27 ±1.6701 and calculated T value is 12.6626 for both experimental and control group. It indicates that there is a important difference in experimental group value than control groupGRAPH-VIMEAN DIFFERENCE AND STANDARD DEVIATION OF BBS IN POST TEST VALUES OF EXPERIMENTAL AND CONTROL GROUP USING INDEPENDENT ‘T ‘ Trial5. ResultEffectiveness of Control Group ( Medical intervention ) While comparing the pre-test and station trial values of control group utilizing Paired ‘t ‘ trial, the deliberate T value is 10.33 whereas the tabular array value is 2.145, it states that there is important difference between the pre-test and post-test values of control group. When comparing the average values of both, the station trial mean value is 1.67 which are greater than the pre trial mean value 1.234. Hence it confirms that there is a important betterment group. Effectiveness of Experimental Group ( Balance exercising with medical intervention ) While comparing the pre-test and station trial values of experimental group utilizing Paired't ‘ trial, the deliberate value is 31.8590646 whereas the tabular array value is 2.145. Since the deliberate value is more than the critical value, it states that there is important difference between the pre-test and post-test values of experimental group. When comparing the average values of both, the post-test mean value 46.6 which is greater than the pre-test mean value 36.933. Hence it confirms that there is a important betterment in post-test experimental group than pre trial experimental group.6. DiscussionDiabetess Mellitus is a Chronic status which encroaches about all the systems in the organic structure. Diabetic neuropathy is a complication of long standing diabetes, which affects nervousnesss of the organic structure. Diabetic neuropathy can impact all the tissues and the variety meats of the organic structure. Approximately about 60-70 % of the people with diabetes suffer from neuropathy and the oncoming can be at any clip in life. The incidence of neuropathy in diabetic patients increases with the period of diabetes. This survey was an experimental attack, which studied the effectivity of balance exercising in diabetic neuropathy patients. The result was measured utilizing Berg Balance Scale. It has been shown to a valid and dependable tool for the measuring of balance by measuring the public presentation of functional undertakings. The control group was given medical intervention and the patient besides given balance exercising in experimental group. Harmonizing to Shahin Goharpey, diabetic neuropathy consequences in functional instability which cause these patients to danger of falling during activities of day-to-day life and becomes more terrible as the badness of neuropathy aggravates. Balance exercising improves clinical steps of balance in patients with diabetic neuropathy. Loss of force per unit area sensitiveness was independently associated with the hazard of falling more than one time a twelvemonth and histories for 3- 6 % of relationship between diabetes and falling. Based on above survey, the present survey concluded that balance preparation to be an effectual agencies of cut downing frequence of autumn in patients with diabetic neuropathy.MechanismThe mechanism by which balance preparation affect the balance of diabetic neuropathy is due to, 1. During exercise whole organic structure O ingestion additions in the musculuss. 2. Addition in the concentration of Na+ / K+ adenosine triphosphatase ( ATPase ) pumps. 3. Exercise works to cut down insulin opposition which lowers blood sugar degrees. So heavy insulin opposition will set less strain on the organic structure to do insulin. 4. Exercise is helpful in keeping strength, mobility, map and besides provides stableness7. DecisionThe survey concludes that balance exercising seemed to be good in bettering balance and thereby cut downing the frequence of autumn in patients with diabetic neuropathy.LIMITATIONS AND SUGGESTIONSRestrictionStudy was conducted for a short period of clip. The survey assessed merely short term advancement of the patients. Since survey clip was short merely limited sample since could be considered for the survey.SuggestionTo set up the efficaciousness of the intervention a big sample size survey is required. To do the consequence more valid a long term survey may be carried out. The same survey can be done by modifying the exercising by increasing the complexness. The same survey can be done by increasing the exercising by its repeats. The same survey can be carried out in males and females individually.

Challenges Inherent in Repositioning a Fast Food Chain

Challenges Inherent in Repositioning a Fast Food Chain Introduction Repositioning is considered to be a very important process for any business because it involves a number of significant elements from the marketing sphere. The basics of repositioning touch upon such steps like product identity, its possible changes, relatives among the competing products, and evaluation of the opinions from the target market.Advertising We will write a custom report sample on Challenges Inherent in Repositioning a Fast Food Chain specifically for you for only $16.05 $11/page Learn More A careful and successfully carried out repositioning process can benefit the company in a very great way. While trying to reposition fast-food food, there are a number of challenges involved: highly incurred costs, hardly evaluated opinions, constant demand of products. Much money has to be spent during the repositioning process, and, in a period of financial crisis, as is the current situation, it is very important to come up with some cost-effe ctive strategies to succeed in the chosen process. The company should be fully aware of the new position that seeks to be established because a great amount of losses is possible and inabilities to recover from the crisis within a short period of time prevent proper development of activities. As a result of repositioning, the quality of the products has to be improved, the competing abilities may become stronger, and the fast food organization under analysis is able to define its weak and strong sides. Discussion Importance of SWOT analysis in repositioning To come up with an appropriate up-to-date Subway product line, it is important to carry out a SWOT analysis so that it will be easy to define several appropriate strategies on how to advertise and improve the product. A SWOT analysis is very important in the repositioning process. However, the macro trends are also important and help to determine the best approach to use in as far as repositioning and advertising are concerned. B ased on the SWOT analysis, it is apparent that there are several gaps that need to be put into consideration. While trying to update the product line and advertising of Subway, it is necessary to note that the current macro trends which are characterized by a great economic recession and improved technology (Bedekar, 2009). Unfortunately, due to the current economic crisis, it is not recommendable for the organization to address all the gaps involved. Under the conditions formed, the company should focus on how to maintain its customers as it continues to draw more from its competitors. The only way of doing this would be to make necessary improvements on the product and passing on information about the product. To achieve the purposes set, it is more reasonable to improve the chains of fast food, and to set the value of the products at affordable prices. Marketing strategy to be adopted by the Subway fast food chain based on the SWOT analysis Using up-to-date technology. An appropr iate marketing strategy is what any fast food chain needs to update: its product line as well as its advertising in light of the current macro trend has to undergo a number of changes. The best way of how an organization may update its product line is the method of improving its product decoration.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More As obtained from the SWOT analysis, the company’s decoration was perceived to be outdated when compared with its competitors. The appearance of a product is what most customers use to decipher if the product is really worth buying in such times of financial difficulty. Up-to-date decoration of franchise. Currently, e-commerce has brought many changes with regard to marketing. The Subway should therefore us this new technology to do its marketing. While using e-commerce to market products, appearance of the product is very important , therefore the organization should improve its delivery of products with regard to decoration as well as the means of transmitting information (Hooley, Piercy, Nicoulaud, 2008). Fast food production line is the second largest fast-food chain in the world. Nowadays, under the currently developed technologies, it would be only appropriate if such a prestigious company was up-to-date with the on goings in regard to the macro trends. Recent studies show that the fast food representatives tried to reposition its product lines in relation to healthy and taste products. In the Figure One, comparison of the products of different fast food restaurants proves that Subway takes leading positions in the production of healthier and less calorie sandwiches. Each company seeks to present appropriate production improved in accordance with the same parameters. Therefore, it would be very important for the fast food chain to reposition its product line while putting into focus the frame of referenc e and the associated points of parity. Efficient services in delivery. The product and associated mode of delivery have to be taken into consideration as well. When the time to product or service delivery comes, an entrepreneur has to be ready to ensure the quality of a product and prove that it goes hand in hand with its appearance. The Subway is recognized to have the healthiest products of all the other fast food chains. With the help of the Figure Two, it is possible to find out what sort of components are inherent to the production under consideration, for example, for their Roast Beefs. Though a number of calories exceed the number of other useful elements, the ratio of harmful and healthy elements is better than in other organizations. However, its dà ©cor and service delivery system are not up to standards. The Subway therefore should consider quality products as its frame of reference while other factors like appearance, decoration, and the commitment of efficient service delivery should be the main points of parity. The fast food chain can decide to make delivery of a tasteful health sandwich, burger, or any other product the consumer may choose at their place of choice and convenience (Keller, Sternthal, Tybout, 2002).Advertising We will write a custom report sample on Challenges Inherent in Repositioning a Fast Food Chain specifically for you for only $16.05 $11/page Learn More Frequent communication with customers. The fast food chain should use updated technology with regard to Face Book, Twitter, Yahoo, and other related websites which have the youth as the main target because of their unbelievable passion to fast food restaurants and the services available. The Internet is the best media channel by means of which the fast food chain may develop its business. Through the Internet, the fast food chain will target a larger market share. In times of financial crisis, as evident in the current macro trends, constant commu nication and information transformation between the customers and sellers is very important. This is because information is very powerful at such times as opposed to commercial images. E-commerce is the best option to use during the processes of sending messages as opposed to delivery through post so as to save on cost and time (Prescott, 2002). Given the current economic recession, it is obvious that customers have also changed their preferences in regard to the way of how their money could be spent. The Subway fast food chain should make best use of the financial crisis to increase its market share. During an economic recession, consumers will not opt to spend more; therefore the most prudent way of handling this change in behaviour would be to reduce costs and prices of the products. According to Hooley (2008), an increase in marketing expenses does not lead to loss but does lead to the considerable gain with more profits. In addition, the market share increases. It is very impor tant for the fast food chain as it is still struggling to establish a steady customer base as opposed to its competitors (Hooley, Piercy, Nicoulaud, 2008). Current macro trends. The current macro trend of economic recession is associated with a change in advertising. It is very important to understand the behaviour change of customers. During a financial crisis, a customer will be more inclined to information instead of imaginary commercials. Therefore, the mode of advertising changes to one that is assuring and convincing enough as to build trust and confidence within the customer. This is because, during the financial crisis, the customer is in considerable need of a commodity and company that he or she can trust (Ferrell, Hartline, 2002).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In spite of the fact that promotion costs should not change, it is important to come up with commendable ways to promote the products. In such economic hard times, the customer is interested in obtaining the best value for his or her money (Tudor Silvia, 2009). Conclusion A repositioning is an obligatory process that has to be taken by any business organization in a prudent manner. The Subway product line needs to be updated with regard to quality products as the frame of reference with decoration and appearance as well as commitment in service as points of parity. In times of financial crisis as is with the current macro trend, building a good relationship with customers is very important. As a result, the market shares of the business is widened in the way that, even after the downturn, the market shares will still be large and in huge demand among potential customers. References Bedekar, VN 2009, Service Management. Microsoft PowerPoint presentation. Web. Ferrell, OC Hartline, MD 2002, Marketing Strategy, 4th Edition, Thomson South- Western, United States of America. Hooley, G, Piercy, N Nicoulaud, B 2008, Marketing Strategy and Competitive Positioning, 4th Ed, Pearson Education Limited, Harlow. Keller, KL, Sternthal, B Tybout, A 2002, Three Questions you need to ask about your Brand, Harvard Business Review, Harvard. Prescott, AC 2002, â€Å"Marriott Redefines the Shared Services Model†. Outlook, 1, 88-89. Tudor, N Silvia, P 2009, Marketing Strategies used in Crisis-Study Case, viewed on https://mpra.ub.uni-muenchen.de/17743/1/MPRA_paper_17743.pdf Appendix Figure One: Sandwiches in Different Restaurants Compared Fast Food Restaurant Size of a Sandwich Calories Total Fat Saturate Fat McDonald’s 147 360 16 3.5 Subway 238 310 5 1.5 Hardee’s 250 370 21 7 Burger King 144 480 31 5 Jack in the Box 266 530 28 7 acaloriecounter.com/fast-food.php Figure Two: Components of a Subway Roast Beef

The Snowball Earth

The Snowball Earth Some very strange events have left their signs in the rocks of Precambrian time, the nine-tenths of Earths history before fossils became common. Various observations point to times when the whole planet appears to have gripped by colossal ice ages. Big-thinker Joseph Kirschvink first assembled the evidence in the late 1980s, and in a 1992 paper he dubbed the situation the snowball earth. Evidence for the Snowball Earth What did Kirschvink see? Many deposits of Neoproterozoic age (between 1000 and about 550 million years old) show the distinctive signs of ice agesyet they involved carbonate rocks, which are made only in the tropics.Magnetic evidence from these ice-age carbonates showed that indeed they were very near the equator. And there is nothing to suggest that the Earth was tilted on its axis any differently from today.And the unusual rocks known as banded iron formation appeared at this time, after an absence of more than a billion years. They have never reappeared. These facts led Kirschvink to a wild surmise glaciers had not just spread over the poles, as they do today, but had reached all the way to the equator, turning the Earth into a global snowball. That would set up feedback cycles reinforcing the ice age for quite some time: First, white ice, on land and upon the ocean, would reflect the suns light into space and leave the area cold.Second, the glaciated continents would emerge as the ice took water from the ocean, and the newly exposed continental shelves would reflect sunlight rather than absorbing it as dark seawater does.Third, the huge quantities of rock ground into dust by the glaciers would take carbon dioxide from the atmosphere, reducing the greenhouse effect and reinforcing the global refrigeration. These tied in with another event: the supercontinent Rodinia had just broken apart into many smaller continents. Small continents are wetter than large ones, hence more likely to support glaciers. The area of continental shelves must have increased, too, thus all three factors were reinforced. The banded iron formations suggested to Kirschvink that the sea, blanketed in ice, had gone stagnant and run out of oxygen. This would allow dissolved iron to build up instead of circulating through living things as it does now. As soon as the ocean currents and continental weathering resumed, the banded iron formations would be quickly laid down. The key to breaking the glaciers grip was volcanoes, which continually emit carbon dioxide derived from old subducted sediments (more on volcanism). In Kirschvinks vision, the ice would shield the air from the weathering rocks and allow CO2 to build up, restoring the greenhouse. At some tipping point the ice would melt, a geochemical cascade would deposit the banded iron formations, and snowball Earth would return to normal Earth. The Arguments Begin The snowball earth idea lay dormant until the late 1990s. Later researchers noted that thick layers of carbonate rocks capped the Neoproterozoic glacial deposits. These cap carbonates made sense as a product of the high-CO2 atmosphere that routed the glaciers, combining with calcium from the newly exposed land and sea. And recent work has established three Neoproterozoic mega-ice ages: the Sturtian, Marinoan and Gaskiers glaciations at about 710, 635 and 580 million years ago respectively. The questions arise as to why these happened, when and where they happened, what triggered them, and a hundred other details. A wide range of experts found reasons to argue against or quibble with the snowball earth, which is a natural and normal part of science. Biologists saw Kirschvinks scenario as looking too extreme. He had suggested in 1992 that metazoansprimitive higher animalsarose through evolution after the global glaciers had melted and opened new habitats. But metazoan fossils were found in much older rocks, so obviously the snowball earth had not killed them. A less extreme slushball earth hypothesis has arisen that protects the biosphere by positing thinner ice and milder conditions. Snowball partisans argue their model cannot be stretched that far. To an extent, this appears to be a case of different specialists taking their familiar concerns more seriously than a generalist would. The more distant observer can easily picture an icelocked planet that has enough warm refuges to preserve life while still giving the glaciers the upper hand. But the ferment of research and discussion will surely yield a truer and more sophisticated picture of the late Neoproterozoic. And whether it was a snowball, slushball or something without a catchy name, the type of event that seized our planet at that time is impressive to contemplate. PS: Joseph Kirschvink introduced the snowball earth in a very short paper in a very large book, so speculative that the editors didnt even have someone review it. But publishing it was a great service. An earlier example is Harry Hesss groundbreaking paper on seafloor spreading, written in 1959 and circulated privately before it found an uneasy home in another large book published in 1962. Hess called it an essay in geopoetry, and ever since the word has had a special significance. I do not hesitate to call Kirschvink a geopoet as well. For instance, read about his polar wander proposal.

What Causes Conflict Among Nations Essay Example | Topics and Well Written Essays - 1000 words

What Causes Conflict Among Nations - Essay Example One of these major issues that can be brought up for mention is the issue of conflict among nations (Hugh, Ramsbotham & Woodhouse 72). This conflict may exist in varying types and may not only involve outright war between two countries. There are more subtle conflicts between nations that take place in this day and age of politicizing strategies and economic competition. All these variations can be referred to as conflict amongst nations and one may not need to look hard to observe their presence or the impact they have had on the affected nations. In order to understand the issues that arise behind conflict between nations one has to identify the underlying causes that allow these conflicts to settle and take root. Once the main source of the problem has been located the matter is able to be effectively dealt with (Hugh, Ramsbotham & Woodhouse 39). With regard to the main cause of conflict among nations, it can be argued that power is the main culprit in many cases. A majority of the conflict that arises between nations can be traced back to issues of power between the involved parties with the main question usually being â€Å"Who has the most?† This power struggle can either take place via blunt ambition from the two nations with each showcasing their capabilities as in times of war, and it can also take place in a calmer pretext with political arguments and stances being the main tools initialized in this form of sparring. Types of Power Struggle Case Scenarios There are various positions that a conflict between nations may take, but they all result in the same conclusion, discontent among the involved nations. The issue of a power struggle may not always be observed from the cliche case scenario whereby it is the matter of a weaker power struggling against a mightier one (the classic David versus Goliath Situation), but as a result of the political bonds and legal agreements between nations amongst other factors, there are a number of case scenarios that a power struggle can take (Hugh, Ramsbotham & Woodhouse 67). It is essential that these scenarios be studied in order to better understand the reasons behind the struggle (Jabri 78). By doing this, one may be able to resolve the conflicts in an amicable manner that would preserve the relationships that may have been previously fostered between the involved nations. The main case scenarios involving power struggles include: 1. Too Much Power This is a case scenario whereby one or more of the nations involved in the conflict may feel that a group of nations or a particular one may hold too much power in certain matters and thus are intent on leveling the playing field. This power may take on a number of forms within the nation such as military, political or economic strength of a country (Stark 91). Nations that may be involved with such nations may feel the need to strengthen their position so as to get a better deal out of the relationship they are trying to foster. It should be noted that in such a case the main issue is not exactly that the power acquired by the nation in question is more than the protestors but to do more with the manner in which this power was acquired. Such conflicts usually arise when a nation or group of nations may feel aggrieved in a certain position as they feel they may have been put at a disadvantage via certain factors that may tend to lean the advantage towards the accused nation. A good example of this is the de-arming process in the Middle Eastern regions whereby nations may